Dr Killian O'Leary
Lecturer in MarketingResearch Overview
My research is situated in the domain of Consumer Culture Theory, which looks at the intersection of consumption, markets and culture. To date I have studied diverse contexts such as online poker, Irish road bowlers, anonymous social media apps, fantasy football players, consumers with disabilities and carers. In my research I tend to apply qualitative methods such as ethnography, netnography and in depth interviews as a means to build inductive reasoning to interpret consumers marketplace actions. My work has appeared in international peer-reviewed journals including Marketing Theory, European Journal of Marketing, Consumption, Markets & Culture and the Journal of Gambling Studies.
Current Teaching
Current teaching includes:
Postgraduate Teaching
MKTG503 Consumers
MKTG506 Digital Marketing
Undergraduate Teaching
MKTG233 Digital Marketing
MKTG310 Marketing Research and Consultancy Project
External Roles
Early Career Researcher Representative for the Academy of Marketing
Member of the Academy of Marketing Executive Committee
Member of the Academy of Marketing Research Committee
PhD Supervision Interests
Killian is available to supervise PhD projects. His own research interests centre on understanding how consumption, markets and culture intersect through qualitative research methods. Previously he has worked on understanding how both digital and analog subcultures operate, studying how adolescents use anonymous social media apps and how Irish road bowlers re-appropriate public spaces for gambling consumption. More recently he has studied consumer experiences of disability and marketplace accessibility. Central to this research has been his involvement on a project entitled the Marketplace and I - a disability arts led exhibition. Killian is willing to supervise PhD projects on digital consumption, consumer disabilities, subcultures, gambling, sustainability and more generally 'wild and wacky consumer oddballs' (Bode and Ostergaard, 2013). His current wishlist for projects includes 1. Embodied understandings of marketplace accessibility and disability, 2. Gambling and consumer culture, 3. Alternative methods approaches to research i.e. arts based methods, introspection, poetry, exhibitions etc. 4. Alternative or lesser known subcultures or brand communities, 5. The consumption of Guinness among Gen Z'ers, and Oh something on Lego, who doesn't like Lego!
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01/08/2024 → 30/09/2025
Research
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04/01/2021 → 29/09/2029
Research
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01/06/2016 → 01/06/2029
Consultancy
Business Course/Training
Consultancy
Consultancy
Consultancy
Participation in workshop, seminar, course
Participation in workshop, seminar, course
Participation in conference - Business/Professional
Consultancy
Participation in conference - Academic
Hosting a student (Other)
Participation in workshop, seminar, course
Consultancy
Consultancy
Consultancy
Consultancy
Business Course/Training
Visiting an external academic institution
Consultancy
Business Course/Training
Consultancy
Membership of board
Editorial activity
Editorial activity
Review of Award Applications
Parliament
Business Course/Training
Business Engagement
Examination
Consultancy
Participation in conference - Academic
Publication peer-review
Publication peer-review
Publication peer-review
Public Lecture/ Debate/Seminar
Participation in conference - Business/Professional
Consultancy
Participation in conference - Academic
Consultancy
Festival/Exhibition/Concert
Consultancy
Examination
Public Lecture/ Debate/Seminar
Consultancy
Consultancy
Festival/Exhibition/Concert
Festival/Exhibition/Concert
Festival/Exhibition/Concert
Participation in conference - Academic
Public Lecture/ Debate/Seminar
Public Lecture/ Debate/Seminar
Festival/Exhibition/Concert
Types of Public engagement and outreach - Festival/Exhibition
Membership of board
Membership of committee
- Centre for Consumption Insights